As a surface textile designer, I seek to design for commercial outcomes. Commercial viability dictates where my design direction leads, therefore it is my responsibility to stay abreast of trends.
In contrast to this I also observe other creative media outlets and counterculture as sources of inspiration. It is through the combination of both what is perceived as viable and unviable or good and bad taste that I create idiosyncratic textile designs.
My design process is often intuitive rather than methodical. I explore ideas through experimentation to determine how colour and form begin to come together. To do this, I frequently utilise both traditional mark making and digital methods to create printed textile designs for largely fashion-focused outcomes.