Today on the blog we feature another of our key industry partners and degree show sponsors -Maxwell and Williams
The Maxwell and Williams IPA project for 2014 focused on designing children’s tableware products. Inspiration for the student’s work was based on a ‘Woodland’ theme, with a strong focus on developing an awareness of the Maxwell and Williams brand, product categories and global market.
An expert team of designers from Maxwell and Williams in conjunction with BATD staff guided the students through a series of masterclasses and reviews to create the final collection of table ware and accessories.
Here’s what their team shared with us:
The RMIT and Maxwell & Williams Industry Awards have been an extremely rewarding collaboration for us. Working with RMIT textile design students and their teachers, we’ve created an Industry Partnership Award which we are very proud of, and which we hope will continue to inspire.
We have been incredibly impressed with the students’ work. The Awards are a rare opportunity for us to sit down with the next generation of designers in such a creative context and see their work evolving. It was very exciting to see the new ideas and concepts which came out of the workroom; different ways of looking at colour and design media are a huge part of what we do at Maxwell & Williams.
We hope in return to provide the students with an idea of what it’s like to work in the industry, in a way that is true-to-life but also very supportive. We feel that the winners truly embraced Maxwell & Williams’ design principles and brand position, an important skill for anyone the design industry.
We are delighted and extremely proud to include the winners’ work under the Maxwell & Williams brand. We look forward to next year’s RMIT partnership with great excitement.
For more information about the brand, collections and where to buy, visit their website: