Today on the blog we feature one of our key industry partners and degree show sponsors - Dryen Australia
The Dryen IPA project for 2014 focused on developing coordinated bedding designs for a masculine market. Textures found in nature were the key inspirational references for the project, with the team at Dryen in conjunction with BATD staff guiding the students through a series of masterclasses and reviews.
Here’s what their team shared with us:
Dryen is a market leader in home textiles and accessories in Australasia. The Dryen name has been interwoven with the Soft Home Textile industry for over 40 years. Today we are regarded as one of the most advanced wholesalers of coordinated bed linen and home wares.
Dryen is extremely proud of it’s in-house design studio and the dedicated team of textile and graphic designers, product developers and merchandising staff. This talented team produce a combination of striking hand painted and computer generated designs, used to develop prints and jacquards for a range of home textile products.
This extensive range of decorative fabrics, curtains and cushions are designed locally and sourced internationally to coordinate with our bedding ranges. We also offer a wide range of accessory products for the bathroom, lounge and kitchen.
Our brand ‘Designer’s Choice’ has successfully carved itself a niche in the Australian marketplace with its range of contemporary and understated designs. The key selling point with the range is its flexibility; neutral quilt covers can be accessorized in many different ways to completely change the overall look and feel.
Dryen are delighted to once again be involved with the BA Textile Design course. The project this year asked students to develop a fully coordinated bedding story to fit a masculine brief with an emphasis on textures found in nature. We were very impressed with the work produced by all students this year and hope the relationship between our company and RMIT continues well into the future.
For more information about the Dryen brand, Designer’s Choice and other collections, visit their website: