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Today on the blog we feature one of our key industry partners and degree show sponsors – Country Road.

The Country Road IPA project for 2014 connects with the organisation’s current celebration of 40 years for the brand. Iconic textile designs from 1974 – 2014 for the brand provided inspiration for the student’s work. Creativity and commerciality were key factors for the project, with the team at Country Road in conjunction with BATD staff guiding the students through a series of masterclasses and reviews.

Here’s what their team shared with us:

 

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Country Road is Australia’s first and most loved fashion lifestyle brand. Celebrating 40 years of modern Australian style, we have stayed true to the values from which we were created. Quality pieces, a fashionable outlook and a love of natural materials for woman, man, child and home.

Country Road is proud to support future design talent through our annual BA Textile Design industry collaboration. The partnership gives students the opportunity to work to a real life brief, be mentored by industry professionals  and see their designs go into production.

 

For more information about the brand, collections and heritage, visit their website:

 

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